Danner: He said...

Strangulation is one of the strongest predictors of intimate partner homicide — yet it remains widely unrecognised in Denmark. Many women who are subjected to strangulation by their partner struggle to recognise it as violence. Memory loss and gaslighting blur the line between abuse and “just an argument”, often preventing them from seeking help. To help these women recognise the violence and show them where to turn for help, we created “He Said.” An outdoor campaign built on the words women were told by their abusers, drawn from their own experiences. By placing those words in public and confronting them with reality, the campaign turned doubt into clarity and made a hidden form of violence impossible to ignore. Through the campaign, Danner saw a rise in women reaching out for help, alongside widespread engagement on social media.