3 x FCK: 3Bunen

Get: 3 Denmark's sponsorship of F.C. Copenhagen noticed To: Build brand awareness through something more meaningful than traditional logo exposure By: Turning the sponsorship into an act of inclusion — bringing the atmosphere of Parken to hospitalized children through a dedicated FCK stand at Rigshospitalet. The initiative gained widespread media attention, including a feature on Denmark’s national morning show Go’ morgen Danmark, further strengthening awareness of 3’s sponsorship.